An NFT is simply the name of a technology, it needs to have practical applications to establish its value. Just like the internet, radio, and paper, its value comes from the information, content, and application that are part of an NFT.
Ever since CryptoKitties emerged as one of the world’s earliest and widely recognized blockchain games, NFTs have gone through many phases. From digital art collections in 2021, pfp (basically profile pictures to show off), and finally, NFT-based memberships and redeemable tickets or passes — their role continues to go in the direction of practical application.
Expensive and extravagant NFT art collectibles will continue to exist in the future; at the same time, technology that is used day-to-day will continue to flourish, which is what we at RE:DREAMER enable.
At RE:DREAMER, we strive to connect NFTs to real-world experiences, rewards, and physical goods. We provide an innovative modular redeem protocol that validates and authorizes exchanges between blockchains and mainstream systems. In short, we aim to revolutionize the trading of digital and physical assets, opening up cross-brand collaborations to drive community engagement and business growth.
In this article, we want to share with you some projects that have inspired us, and projects that we are proud to have achieved with our partners.
Brand Marketing
Beeple, Takashi Murakami, Adidas, Nike, LV, Gucci, NBA … These sensational artists and brand powerhouses have all been active on blockchains. They’ve either started accepting cryptocurrencies as a form of payment or they’ve started acquiring start-ups and investing in NFT projects. Of course, these projects are not their main source of profit, but they definitely play an essential role in marketing and for their brand image. As the application of NFTs continues to expand, these daring brands and artists are leading the way and bringing in a multitude of consumers, which eventually attracts more brands to join this movement.
Evolution
By switching from past forms of customer engagement to Web3 — engagement between brands and “co-owners/co-creators” — brands can build relationships with their customers in new ways, creating higher consumer value and more brand loyalty.
As the line between the virtual and real worlds begins to blur, physical items paired with virtual utilities (and vice versa) are the future. Of course, those selling physical products can cross into the virtual world with NFTs.
Coca-Cola
Coca-Cola has transformed various elements of its brand identity: a retro Coca-Cola fridge, a jacket with its logo, a set of trading cards designed in 1948, and even the sound of opening the pop and the delightful fizzy sound of pouring it over ice cubes. The company has not only turned all of them into NFTs, some of the items have also been launched in the virtual platform Decentraland for owners to use within the space.
Kichiriki x RE:DREAMER
In the past, a brand could only offer consumers a product or service with “experience” being an added asset to brand identity. Now with NFTs, “brand experience” has the opportunity to become an independent product.
Kichiriki, a Japanese spirit company, launched Sake X, a rNFT project that promotes sake culture. Sake X launched 3 levels of rNFT, offering different levels of community engagement and values. While Sake X rNFT holders can enjoy retail discounts and priority sales, what’s more exciting, holders can also be invited to exclusive tasting events, visit distilleries in Japan, and much more.
source: https://www.kichiriki.com/nft
COACH
In 2021, Coach launched 80 unique NFTs with eight animal designs during the Christmas holiday. Only those who followed the company’s official Twitter account could find out how to get one. Each holder could head into a physical store and customize a complimentary personalized Rouge bag. This model turned its NFTs into tradable assets, making this “experience” monetizable.
source: Coach
The REMADE x RE:DREAMER
The REMADE, a wearable art brand based in LA, launched a special digital-physical redeemable project. NFT holders of The REMADE are airdropped — rewarded for free — a unique redeemable NFT (rNFT) every 90 days. Holders can redeem the rNFT for a physical pair of customized sneakers, sell the rNFT on secondary markets or HODL — hold on for dear life — for future campaigns.
As we enter the world of Web3, it’s clear that brands are connecting with their customers by building relationships from the virtual world to the real world. One of the simplest ways for any brand or individual to seamlessly link between Web2 and Web3 is by enabling a redeem protocol, which is where RE:DREAMER comes in.
In our next article, we will be talking about what role NFTs can play in the future. Stay tuned and leave us a comment!
About RE:DREAMER
Enable anyone to do phygital business anywhere! Re:DREAMER bridges Web2 and Web3 with payment-like API/SDK, connecting NFTs to real world experiences, rewards, and physical goods to drive community and business growth.